Regardless if you’re obsessed with makeup and beauty products or you consider yourself as the member of #notimedontcare team, there’s something to love about Korean Beauty Brands. With so many brands and products out there, figuring out which one to start with can be a little overwhelming. What are the brands you need to know about? Why you should try them and which product to start with?
Here are our editors’ picks Korean beauty brands and top products to start your K-beauty journey with us. Let’s go!
“DAEBAK” KOREAN BEAUTY BRAND: LANEIGE
Why you should try it: LANEIGE is one of the leading beauty brands in South Korea which is well known for its exclusive Water Science technology. Its Water Skincare line helps young women to get naturally hydrated and supple skin.
What to try: LANEIGE’s multiple award winner – the Water Sleeping Mask pampers your skin overnight by recharging dehydrated skin and helps your skin to stay hydrated throughout the next day. LANEIGE’s BB Cushion, being the pioneer of BB Cushion, is a good choice during the day as not only it provides UV protection up to SPF50+ with skin coverage that gives skin a glowing look, but also a cooling sensation which instantly cools down the skin.
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“DAEBAK” KOREAN BEAUTY BRAND: INNISFREE
Why you should try it: INNISFREE is famous for its naturalistic philosophy, 70% of the ingredients used in its skincare products are from the natural benefits in Jeju Island, South Korea.
What to try: INNISFREE’s No-Sebum Mineral Powder is one of its best-selling products which leaves the skin soft, matte and fresh all day long even after make up. INNISFREE Super Volcanic Clay Mask, winner of 22 Global Beauty Awards, is a 6-1 total pore care solution : Minimize pores + Control sebum + Exfoliate + Deep Cleansing + Brighten skin tone + Cooling. You’re gonna love it!
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“DAEBAK” KOREAN BEAUTY BRAND: ETUDE HOUSE
Why you should try it: Etude House is known for its unique princess fantasy packaging and bright pink girly look. Best known for its color-makeup play in many different shades for lip, cheek and eyes.
What to try: ETUDE HOUSE’s Play 101 Pencil is a crayon-type eye pencil which comes in many colours that can be used for your eyes, cheeks or lips. ETUDE HOUSE Drawing Eyebrow is one of the best buy. It comes with 6 varieties of dark and light shades to shape natural-looking, beautiful brows.
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“DAEBAK” KOREAN BEAUTY BRAND: NATURE REPUBLIC
Why you should try it: NATURE REPUBLIC is another naturalist brand. They source and infuse the most pristine natural ingredients all over the world into the products, for example aloe vera, deep seawater, snail mucus, shea butter, ginseng, argan and baobab tree seeds, just to name a few.
What to try: NATURE REPUBLIC’s Aloe Vera Soothing Gel Mist from its Soothing & Moisture Aloe Vera series, contains 92% of fresh aloe ingredient which leaves your skin hydrated and cooling. NATURE REPUBLIC’s Ginseng Royal Silk Gold Hydrogel Mask contains Goryeo red ginseng extract, 99% pure gold and silk amino acid that will rejuvenate your skin by giving it instant glowing look of brightness and elasticity.
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“DAEBAK” KOREAN BEAUTY BRAND: SKINFOOD
Why you should try it: SKINFOOD is the first Korean cosmetic brand to root itself in food as they believe that nutritive, wholesome food results in healthy, beautiful skin.
What to try: The Black Sugar Mask Wash off is the star product of SKINFOOD. The fine brown sugar grains make an excellent natural exfoliator for your skin without any harsh. SKINFOOD Avocado & Sugar Lip Scrub – a gentle lip scrub for dry and damaged lips with a scent of sweetness.
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“DAEBAK” KOREAN BEAUTY BRAND: TONYMOLY
Why you should try it: You will know it’s TONYMOLY products when you see creative, quirky, and cute packaging. It is a street cultured brand that offered an urban beauty lifestyle suitable for fashion forward girls.
What to try: TONYMOLY Panda’s Dream Pocket Lip Balm is just so cute! This pink tinted balm comes with a key-chain packaging which you can bring it everywhere you go. TONYMOLY Egg Pore Nose Pack works its magic by purging your impurities, eliminating blackhead and whitehead, leaving your skin crystal clear.
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“DAEBAK” KOREAN BEAUTY BRAND: THEFACESHOP
Why you should try it: THEFACESHOP, who’s the first Korean beauty brand to commit to nature, uses all natural extracts like fruit, vegetable, water, grain in its skincare products.
What to try: THEFACESHOP Chia Seed Moisture Recharge Cream from the Chia seed range is one of the most popular products. It comes in a clear-gel form which has moisturizing and sebum control effect. THEFACESHOP White Seed Exfoliating Foam Cleanser deeply cleanse the skin with micro-scrubs and removing dead cells along the way.
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And there you go, the top 7 Korean Beauty Brands you should try and know about. Visit ezbuy and Happy K-Shopping!
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